For the longest time, American car owners were simply buying the products of the American automotive industry because of the force of habit; seriously. Their fathers bought certain American brands, so they felt that they should follow in their fathers’ and grandfathers’ footsteps. Not only are professions passed down from generation to generation, believe it or not, automotive product preferences are also passed on. I’m not going to go out on a limb and say that this is somehow, someway genetic or traced to some sort of family culture, but it’s very easy to see why this is the case.
You have to understand that if you are trying out any kind of new product, you’re really rolling the dice. You don’t know what to expect. You also might be very busy and really don’t have the luxury of time to thoroughly come up with an informed decision that you can be happy with not just today, but for a long, long time to come. Not surprisingly, people quickly get lazy when it comes to big product decisions. They feel that since they’ve already invested a certain amount of time and attention to detail in making their initial decision, then that decision is good enough unless the product they bought or the company they went with completely drops the ball as far as quality and customer service are concerned. Most people would hang on to their choice. Most people would keep buying cars from a particular manufacturer for generations.