Why buy American cars?

Why Should We?

For the longest time, American car owners were simply buying the products of the American automotive industry because of the force of habit; seriously. Their fathers bought certain American brands, so they felt that they should follow in their fathers’ and grandfathers’ footsteps. Not only are professions passed down from generation to generation, believe it or not, automotive product preferences are also passed on. I’m not going to go out on a limb and say that this is somehow, someway genetic or traced to some sort of family culture, but it’s very easy to see why this is the case.

You have to understand that if you are trying out any kind of new product, you’re really rolling the dice. You don’t know what to expect. You also might be very busy and really don’t have the luxury of time to thoroughly come up with an informed decision that you can be happy with not just today, but for a long, long time to come. Not surprisingly, people quickly get lazy when it comes to big product decisions. They feel that since they’ve already invested a certain amount of time and attention to detail in making their initial decision, then that decision is good enough unless the product they bought or the company they went with completely drops the ball as far as quality and customer service are concerned. Most people would hang on to their choice. Most people would keep buying cars from a particular manufacturer for generations.

The bottom line here is that they don’t want to start from scratch. They don’t want to ask very fundamental questions that they might not be ready for. Also, a lot of people are under the impression that they simply don’t have the time to come up with some sort of preferred or “go to” automotive manufacturer. As a result, grandparents passed on automotive brand preferences to their children, who in turn pass them on to the next generations.

You may not be perfectly happy. In fact, you may be able to see certain flaws in the output of the particular automotive brand or maker you’ve stuck to for all these years, but you don’t really lift a finger. At the back of your mind, you have resided yourself to the mentality that until and unless the manufacturer really messes things up, you’re not going to make a break. You’re still going to buy cars from that manufacturer for a long, long time. In fact, most people rarely switch. Once they discover a particular brand that they really like, they would basically be loyal for life, unless of course if the brand that they’re loyal to doesn’t really offer the type of car they’re looking for. For example, if you are looking for a subcompact sedan and are a big fan of a particular brand, that brand may not have an automotive option for you that meets your size requirements. You see how this works? This is why it’s really a good idea to compare notes and pay attention to what’s out there so you can make a truly informed decision.

Ricehatersclub.com was started, believe it or not, due to a heated email exchange between two automotive fans.

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